Yesterday, the "new situation background footwear trade between China and Russia" seminar at the Wuhou Chinese shoes export Shoes Sichuan, was held at the Ministry of Commerce of European Affairs of Russia, the Russian representative office in China Commerce Department official and economy Deputy Chairman of the Russian State Footwear Association, chairman of Russia Sergei MOSSHOES International Footwear Fair and other companies come together with urban levels of provincial government departments, industry associations, focusing on joint research Sichuan shoe shoe on behalf of VTB new channel .

Sichuan shoe trade with Russia ,The key is to strengthen risk awareness 

     At the seminar, the participants in the "Russian seizure of big market events," as the background, a new path to explore in depth the next Sichuan shoe Russia trade development. Russia's Deputy Director of European Affairs at the Ministry of Commerce Zhang Dong said, according to a rough survey, several major markets in Moscow, the Chinese personnel conducting retail sales account for about 60%. Which, after nearly a decade of Ebb Tide, the last stragglers in the form of operating in a variety of brand-name shoes and clothing of individual Chinese share declined year by year, while domestic manufacturers to set up shop in the warehouse direct rapid increase has reached about 5000, operated it is basically a domestic brand manufacturers own brand, have been accounted for in this way the mainstream. Unit sales of shoes in nearly three years in Russia are on the rise. At the same time, in 2009 after the Russian chain of large specialized local vendors are rapidly rising, Chinese businessmen in Russia is rapidly crowding out existing market share.

     Faced with an increasingly complex situation in Russia exports, Zhang Dong suggested Sichuan shoe of the most critical is to strengthen risk awareness, only compliance with Russian laws and regulations, integrity management, in order to achieve long-term growth in Russia, safeguard their legitimate rights and interests. Second, we must promptly adapt to changes in the Russian market, adjustments in Russian marketing model. Footwear enterprises to adapt to changes in their own initiative to carry out a long-term perspective of development cooperation. First, get together and change management, product homogeneity, low-grade, internal vicious competition, and continue to strengthen the brand awareness of IPR protection, to better quality, higher value-added products and services to explore each other's markets. The second is to adjust the business model, through the establishment of marketing network, to carry out production and processing methods to enhance the management level, to take a more active position in the trade value chain.

Russian buyers Will participate in the 2014 Chengdu International Footwear Fair

"'Gray customs clearance' era is gone, we must regulate the operation of the enterprise, the sun development." Department of Commerce Foreign Trade Department official suggested that the province cargo footwear enterprises often suffer from the loss of the Russian market is closed, and the intermediate links excessive profits are not high forced to take the "gray customs clearance" channel related to the lower end of the industry chain enterprises in the province, the smaller the right to speak, so be sure to reduce intermediate links, so that enterprises can control the channels of export products, to ensure loan security, reduce trade risks. The official suggested that the Sichuan shoe must be increased marketing efforts, the establishment of a number of trade channels through various exhibitions, choose a more standardized partner customers in Russia, stable development of trade with Russia.

Seminar, the participants agreed that they should give full play to Chengdu as the "Chinese shoes export bases of origin," the advantages to be held in April next year in Chengdu, "The Second Chengdu International Footwear Exhibition" as a platform to raise the overall "exhibition foreign orders, "the force and effect. At the meeting, representatives of both China and Russia, "the Chengdu International Footwear Exhibition" and "Moscow MOSSHOES International Footwear Exhibition" to establish a comprehensive strategic partnership on the signing of a cooperation agreement. Moscow International Footwear Fair organizers said Russian buyers will be invited to participate in the organization Chengdu International Footwear Fair 2014, visit the factory and purchase orders. Meanwhile, Sichuan shoe will hold together to participate in the "Moscow MOSSHOES International Footwear Exhibition", to promote Chengdu shoes.

     Insiders pointed out that the footwear industry is labor-intensive industries, to solve the employment, stable etc positive. At the same time, open up the channels of trade with Russia, to promote the export of footwear, Sichuan future volume, to achieve leapfrog development plays a vital role. Russia straddles two continents, Europe and Asia to the Russian market as a bridge, can be further achieved route through Russia, the radiation target Central Asia, Eastern Europe and other international markets, so that the ultimate success of the footwear industry in our province on the international stage.