361 ° decided to withdraw from the Taiwan market
From: Dongguan Tengyulong mechanical energy technology co., LTD Post date: 2020-05-22



Affected by the new coronary pneumonia epidemic, the 361 ° Group, which entered the Taiwan market in 2016, decided to withdraw from the physical retail market in Taiwan at the end of June.


361 ° is a well-known manufacturer of sneaker brands in China. It was the official sponsor of the 2010 Guangzhou Asian Games, the 2014 Incheon Asian Games, and the 2016 Rio Olympic Games.



Under the raging of the new coronavirus (COVID-19), the global retail industry has suffered a huge impact, and the 361 ° Group has also suffered a sharp drop in orders due to the impact of the epidemic. In order to consolidate resources, the group headquarters announced that it would officially withdraw from the entity sales operation in the Taiwan market at the end of June, and e-commerce would be transferred from the head office to cross-border sales across the Taiwan Strait. As for the rights of the athletes who have signed the contract, they will continue to maintain it until the end of the contract.



Although temporarily leaving the Taiwan market, the R & D and design team of the 361 ° international line still maintains the dominance of Taiwanese designers. In the future, it will focus on Europe as its operational focus, adhering to the spirit of the brand "one-time transcendence" and using patents such as QU! KFOAM developed in Taiwan. Cushioning technology continues to create professional running shoes suitable for all types of runners, enabling the design DNA of Taiwan to survive on the world stage.



361 ° has long been concerned about the running environment in Taiwan, and sponsored the long-distance running king He Jinping, Wings For Life runner-up Luo Shijie, World Cup Super Horse national champion Zhou Junhong, and Jianshi Junior High School Track and Field Team. Through the cooperation of various levels of sponsorship, the resources of players are greatly improved and the brand awareness is expanded. All sponsorships of 361 ° will not be affected, and continue to provide high-quality products and services to the end of the annual contract so as to maximize the elimination of the players' future equipment troubles.



He Jingping, the Rio Olympics national player, regretted: "It is a pity to learn that 361 ° will leave Taiwan. The sponsorship cooperation in the past two years has received a lot of help from 361 °. I also thank 361 ° for putting the player in the first place in the final stage. Treat each other carefully. "



361 ° Taiwan General Manager Li Zhaoyuan said: "In the past five years, the team ’s achievements have been proud. Not only has it demonstrated the top strength of Taiwan ’s footwear industry internationally, it has accumulated 13 international awards, and its performance in the Taiwan market is also stable every year. Growing up, although I am sorry to be affected by the epidemic and say goodbye to the Taiwan market, I still thank the team for their efforts and the support of the sponsors, running teams, and media friends. I also thank the running friends for their feedback. I hope that every pair of 361 ° running shoes is for everyone. Sports life brings benefits. "



Tengyulong Machinery Technology Co., Ltd. is a technology-based enterprise supervised by German Kenyang International Group Company, which integrates professional R & D and footwear machinery manufacturing. The main products are foam cutting machine, automatic gluing hammer leveling machine, polishing / roughening machine series, hot melt adhesive series, steam bake soft steaming machine, hot stamping machine series, printing machine series, thermal transfer series, process series Etc. complete sets of equipment for shoe making.



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