Recently, Jordan Sports officially released news that Hong Kong Jordan Investment Co., Ltd., a wholly-owned subsidiary of Jordan Sports, has completed a transaction with Umbro China shares in the hands of American brand management company Iconix Brand Group Inc on July 31 with a transaction amount of 62.5 million US dollars. Acquisition.



The acquisition involves all Umbro (Umbro) Greater China brand business, including all Umbro China equity owned by Econis and Umbro's brand intellectual property rights in Greater China (including Mainland China, Hong Kong, Taiwan and Macau). Umbro was founded in 1924 by the Humphrey Brothers of the United Kingdom. It is an international sports brand focusing on the football field.

It is reported that Jordan Sports plans to further invest funds in rebranding and market operations. Its official statement: The acquisition of Umbro China is an important measure in the multi-brand strategy of Jordan Sports. Under the premise of the continuous development of its original business sector, it will use Its own channel advantages in the Chinese market, combined with Umbro's professional advantages and popularity in the football field, focus on the field of sports fashion trends, achieve brand upgrades and move up, and contribute to the development of the Chinese sports market.



Tengyulong Machinery Technology Co., Ltd. is a scientific and technological enterprise that is supervised by the German Kenyang International Group Corporation and integrates professional R&D and shoe machinery manufacturing. The main products are foam cutting machine, automatic gluing and hammering machine, polishing/thickening machine series, hot melt glue series, steam drying and steaming machine, hot label machine series, printing machine series, heat transfer series, craft series And other complete sets of equipment for shoemaking.

Contact: 13509229853 Official website: http://www.tylmac.com

Hot trademark machine, multi-color printing machine, insole printing machine, insole hot stamping machine, insole heat transfer machine, automatic trademark hot stamping machine, semi-automatic trademark hot stamping machine, foam cutting machine, hot stamping machine, heat transfer machine, printing machine